An essential marketing strategy for your online business is social networking, defined as a site where users contribute the content. I participate in a couple of social networking sites, one being Facebook, also Linkedin and a few others.
Here’s an ebook, Social Networking Exposed, that will help you understand a little bit more about the social networking phenominon that’s sweeping the internet. Are you on Facebook yet? Why don’t you come over and be my friend!
Are you using Linkedin to network your business and build your "sphere of influence"’ online? If so, please share how you use Linkedin by posting a comment. Here’s the video:
Like a lot of small business owners, I started with one of the free blogging platforms. The two free blogging platforms most chose between is Blogger and WordPress. Each platform has it’s advantages and disadvantages.
I have blogs at both Blogger and WordPress, but I now program WordPress blogs (wordpress.com is the free hosting platform, wordpress.org is the blogging software) that are hosted directly and not part of the free platforms.
Some of the solopreneurs in North County have asked me how they can enhance their Blogger blogs. This gave me the idea of creating a video on Blogger’s Page Elements, which is commonly referred to as the "new Blogger." This video is an overview of the page elements and how, or why, you might want to use them.
I’ll follow with specific videos on using each element in upcoming posts. Let me know if this helps by commenting, or if I can create a video tutorial for a particular task.
When I speak with clients about their websites, I talk to them about using their keywords as the link text. Again, I found a great video tutorial on You Tube that shares how to find out how many sites use a specific keyword in their links. Let me know if this helps by commenting!
Links back to our websites are integral to raising our search engine rankings. Here’s a video I found on You Tube that offers an easy way to find out who is linking back to your site. Let me know if this helps by commenting!
Many bloggers start out on the free blogging platform. I recommend WordPress.com because, if you decide to host your blog, it’s easily transferable to your own domain, is highly extendable and robust, especially for the non-programmer.
I find sometimes it’s hard to remember how to execute various tasks, and I’m helping my Leads Club Chapter Members learn how to blog.
When you visit any of my sites, you’ll notice that I have a feature that, when you roll over the icon, a preview of the linked page will appear. It’s Snap Shots, and now you can use it on your site too!
Snap Shots is the world’s most popular way to give your users a more fun and interactive experience on your site or blog. Now with Snap Shares, you can monetize inventory you didn’t know you had. It’s a complete system designed to help you get more from your site.
Snap Shots uses your links to bring the most appropriate information about the sites you’re pointing to. Your audience doesn’t even have to leave your site to get the best of other sites.
Snap Shares gives you a portion of the ads that appear in Snap Shots and lets you do what you wish — serve ads through your regular provider, market yourself or share them with charity.
Snap Shots Engage looks for certain key phrases within your site and connects them with the best content in the world. And you don’t even have to write a link.
Here is a video tutorial on WordPress’ Blogroll, how to add a link and how to manage a link.
Blogrolls typically link to the blogs you, as the blogger, read. However, depending upon what your goal is for your blog, you may want to rename it from blogroll to something else. This tutorial will show you how to rename your bogroll too.
If this was helpful, please feel free to leave a comment below. If you need a specific WordPress task documented, please let me know.
An essential marketing strategy for your online business is social networking, defined as a site where users contribute the content. I participate in a couple of social networking sites, one being Facebook, also Linkedin and a few others.
